OUR VISION
Live.Create.Play.llc® is a guiding vision statement essentially on how we wanted to live our lives—to live, to create, and to play.
We believe that environments shape how we feel, what we do, and how we connect with others. We design brand experiences that inspire collaboration and drive action.
Our work lives at the intersection of identity, place, and participation.
OUR PHILOSOPHY
Design is more than a pretty picture—it’s organization for understanding.
We translate our client’s challenges and goals into forms that inspire action.
CORE PRINCIPLES
Connector of people and ideas
Jennifer Byrne
Jen has designed both in- and out-of-house for national museums, Fortune 500 companies, and international non-profits for over 25 years. Following her love of building brand systems, she founded Live.Create.Play.LLC® in 2006 to serve clients independently.
As Maya Angelou said, “There is no greater agony than bearing an untold story inside you.” Jen found her own voice through a variety of artistic mediums which proved to be the vary avenue to meaningful expression and connection. Jen now makes her life’s work helping others identify and visually express their messages—both professionally and personally.
This passion for creating visual identity frameworks inspired the formation of Little Main Street Playhouses LLC,® in 2013—a playhouse and educational activity product company that builds imagination and encourages individuality in children. At its core, the goals are much the same as that of her brand development work with Live.Create.Play. clients—self-discovery with the purpose of connecting ideas, people, and the larger world.
She currently serves as an advisor of Let’s Play America, has taught visual storytelling as an adjunct professor at the Corcoran College of Art and Design, and enjoys leading artistic self-discovery workshops in the DMV area.
Generator of ideas, humor, and play
Chris Byrne
Chris has over 25+ years of experience art directing, designing, and art managing magazines that have won him numerous awards for business-to-business publications. In addition to designing, Chris is responsible for gathering historical content for projects and streamlining workflow systems behind the scenes. His keen sense of human nature brings fresh ideas, humor, and a sense of levity to the collective workspace. He enjoys listening to music, playing guitar, and cheering on his favorite football teams and is the biggest fan around when it comes to his team of 4 here.
Marketing Assistant
Zandra Byrne
Zandra was a loyal companion with an unwavering trust with the flow of life. Her personal, very focused goal of becoming the food-service manager was inspirational in its own way. After retiring as the food service manager, she remains the guiding force behind all things living, creating, and playing here. We are forever grateful to have a true eternal optimist guide this ship to new horizons.
Live.Create.Play. is one of the most accommodating, problem solving, creative design firms that I’ve worked with.
Carol Abrams
Vice President of Communications, National Building Museum
